We go above and beyond to make sure every detail of every transaction is handled in a professional manner. Below are the steps we take to ensure that your home is sold fast and for top dollar.
101 Ultimate Home Sale Steps for Success
- Initial phone consultation to learn about the homeowner and their objectives
- Schedule a day and time to meet
- Pull comparable sales
- Compile data applicable to sale of property
- Analyze the market trends in the neighborhood
- Prepare Comparative Market Analysis Report and Presentation
- Strategize on the best way to sell the home fast and for top dollar
- Order O & E report from title company (List of all outstanding encumbrances and liens)
- Write 14 contractual documents with property specific details
- Bring sign, lockbox and brochure box
- Meet with homeowners
- Tour the home, gather detailed information and learn about improvements made and special features
- Consult with homeowner on their goals and objectives
- Analyze the home in comparison with others that have recently sold in the neighborhood
- Prepare sellers estimate net sheet
- Arrive at list price with homeowner
- Sign listing documentation and disclosures
- Offer suggestions on staging and preparing the home to sell
- Provide referral resources for seller regarding any needed services, such as painters, roofers, HVAC technicians, plumbers, stagers, etc.
- Put up sign
- Put key in lockbox
- Arrange with homeowner showing instructions and steps for access to the home
- If property is vacant, arrange for winterization of property to protect the seller against property damage due to frozen pipes
- Turn paperwork into the main office
- Order payoff from any and all lien holders
- Arrange photographer and virtual tour filming appointment
- Prepare the listing details on the MLS
- Collect photos from photographer
- Design marketing flyers and brochures
- Activate listing on the largest multiple listing (MLS) service in Colorado
- Activate listing with showing service to allow access for buyer agents
- Create customized website
- Upload listing information on Realtor.com
- Upload listing information on Zillow.com
- Upload listing information on Homes.com
- Upload listing information on REcolorado.com
- Upload listing information on all other internet marketing websites
- Create Craigslist advertisement
- Create special feature cards
- Create brochure and send to printer
- Laminate brochure
- Pick up brochures, laminated brochure and feature cards and deliver to home
- Door knock 50 surrounding homes to advertise the home just listed
- Send email to Buyer Agents with active buyers in the area
- Set up 1-800 call capture number with a list of the home’s features
- Take in-coming calls from buyers in response to the marketing
- Follow up immediately with all 1-800 sign calls
- Schedule as many showings with potential buyers as possible
- Answer questions from Buyer Agents
- Schedule showings for Buyer Agents
- Follow up with Buyer Agents for feedback after showings
- Follow up again with Buyer Agents who did not previously provide feedback
- Share feedback received with homeowner
- Make marketing adjustments as necessary in response to the feedback received
- Call homeowner weekly to give updates on marketing and showing activity
- Answer questions from Buyer Agent writing an offer
- Provide comparable sales to Buyer Agent to encourage them to submit a strong offer
- Receive offer from interested buyer
- Review offer
- Contact buyer’s lender to ensure buyer is qualified to purchase property
- Present offer to seller
- Advise seller regarding the offer
- Negotiate offer terms on behalf of seller
- Come to the best terms for seller
- Ensure that all proper contracts and addendums are signed and completed to protect sellers interests
- Turn all documentation into Real Estate office
- Turn in contract to title company and open title policy
- Change status to pending on MLS
- Change status to pending, taking backups for showings
- Arrange for delivery of buyer’s Earnest Money
- Create under contract deadline calendar
- If applicable, ensure utilities are turned on and property is de-winterized
- Schedule buyer’s inspection
- Receive buyer’s inspection notice
- Present inspection notice to seller
- Arrange to obtain bids for work requested by the buyers
- Arrange access to the house for any necessary contractors
- Negotiate and come to resolution on inspection items
- Prepare and sign inspection resolution document
- Schedule buyer’s appraisal
- Create rapport with appraiser and share with them comparable sales in the area to assist in proper valuation of property
- Follow up consistently with buyer’s lender to ensure they are on schedule with the buyer’s loan process
- Confirm appraisal is in line with value
- Resolve any appraisal issues
- Schedule for closing date, time and location
- Ensure that the buyer’s loan is complete
- Schedule buyer’s final walk through
- Arrange for pickup of sign and lockbox
- Remain vigilant throughout the under-contract process to ensure that dates and deadlines are met and that all parties remain in compliance with the contract
- Review final HUD settlement statement and make any corrections
- Advise seller of the final amount to be received at closing
- Ensure that wire instructions are set up at title company and seller’s bank
- Attend closing with sellers
- ** Celebrate with sellers! **
- Explain any documents and answer any questions the seller may have at closing
- Arrange for transfer of possession
- Pick up sign and lock box
- Change status in MLS to sold
- Remove customized website
- Remove listing information from all websites
- Turn closing documents into main office
All of these steps are completed with refined skill that comes from the experience of selling over 120 homes.